Privacy Policy for Flower Orders in Barking
Introduction
This Privacy Policy outlines the practices of Flowers Barking regarding the collection, use, and safeguarding of personal information for all customers placing orders from Barking and the surrounding districts. We are committed to protecting your privacy in accordance with the General Data Protection Regulation (GDPR) and applicable UK data protection laws. By placing an order with Flowers Barking, you acknowledge and accept the terms below.
Personal Data We Collect
To fulfil your flower orders and provide a seamless experience, we collect only the necessary personal data from you. The categories of information we typically collect include:
- Identity Data: Your full name.
- Contact Data: Delivery address, billing address, and contact details such as telephone number (if provided by you).
- Order Details: Information about the products you order, special instructions, and delivery date preferences.
- Payment Data: Payment-related information (such as partial card details, payment reference numbers) processed via secure third-party payment processors.
- Correspondence: Communications you send to us relating to your order or our services.
We do not collect more data than is necessary to provide our services and ensure compliance with legal obligations.
Lawful Basis for Processing Your Data
We process your personal data only where compliant with GDPR principles. The lawful bases with which Flowers Barking operates include:
- Contractual Necessity: Processing your data is necessary to enter into or fulfil the contract for flower orders and related services.
- Legal Obligation: Some information may be retained or processed to comply with legal requirements, such as tax and accounting rules.
- Legitimate Interests: We may process your data to enhance our services, protect against fraud, and ensure security, where these interests are not outweighed by your data protection rights.
- Consent: Where required, such as for marketing communications, we will ask for your explicit consent, which you can withdraw at any time.
How We Use Your Data
Your information is used strictly for the following purposes:
- To process, deliver, and manage your flower orders and provide customer support.
- To communicate with you regarding your orders, delivery arrangements, or any queries you may have.
- To fulfil our legal and regulatory obligations, including financial and bookkeeping requirements.
- To improve our products and services based on customer feedback and order trends.
Data Retention Periods
Flowers Barking retains your personal data for no longer than is necessary for the purposes stated. Our retention guidelines are as follows:
- Order Information: Typically retained for up to 7 years to comply with accounting and legal requirements.
- Correspondence: Retained as long as needed to resolve any ongoing support issues or service disputes, generally for a maximum of 2 years.
- Payment Data: We do not store your full payment information. The information stored by our payment processors is subject to their own retention policies.
Once your data is no longer required, it is securely deleted or anonymised.
Data Processors and Sharing
To provide our services, we may share your data with trusted third-party processors, such as:
- Payment Service Providers: For secure processing of credit/debit card transactions.
- Delivery Partners: For fulfilling deliveries to your chosen address.
- IT Service Providers: For secure data storage and technical support, limited to only what is necessary for each processor's function.
We ensure that all third-party processors act in compliance with GDPR, providing suitable security measures and processing your data only in accordance with our instructions.
Flowers Barking does not sell or rent your data to any third parties. Your personal data will never be shared for unrelated marketing purposes without your explicit consent.
Your Rights as a Data Subject
Under GDPR, you have the following rights regarding your personal information:
- The right to access: Request a copy of the personal data we hold about you.
- The right to rectification: Request correction of inaccurate or incomplete data.
- The right to erasure: Request deletion of your data where there is no longer a reason for us to hold it.
- The right to restriction: Ask us to limit how we process your data in certain circumstances.
- The right to data portability: Request your information in a structured, commonly used format, or for it to be sent to another organisation where feasible.
- The right to object: Object to processing where we rely on legitimate interests or direct marketing.
- The right to withdraw consent: Where processing is based on consent, you may withdraw your consent at any time.
If you wish to exercise any of your rights or have questions regarding your data, please contact us through our designated customer service channels. We will respond to your request in accordance with applicable legal requirements.
Security Measures
Flowers Barking applies technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure or destruction. These measures include secure data storage, encryption techniques, and limiting access to authorised personnel only.
Despite our security measures, you should be aware that transmitting data over the internet is not completely secure. We continually review and enhance our safeguards to protect your information.
Policy Updates
This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We encourage customers to review this page whenever placing an order to stay informed about data protection measures in place.
Contact and Feedback
For any questions, concerns, or requests regarding our privacy practices, please reach out via our customer service communication channels. We value your privacy and are committed to responding promptly and transparently to all enquiries.